Recent media reports have highlighted the growing concern about the rise in teen use of nicotine pouches, like Zyn, Velo, and Rogue. These discreet, flavored pouches deliver nicotine without tobacco and have become increasingly popular among adolescents and young adults, mirroring past battles with vaping products like Juul. Schools and parents are struggling to detect and address this issue, as pouches are odorless, easy to hide, and perceived by many to be safer than cigarettes and vapes.
The reality is that nicotine, regardless of how it’s consumed, poses serious health risks for adolescents and young adults. Nicotine can interfere with brain development, increase anxiety and depression, and create long-term dependence. As these products become more accessible, it’s essential for educators, clinicians, parents, and teens to stay informed and proactive.
Why Are Teens Drawn to Nicotine Pouches?
- Discreet Use: Pouches can be used without detection, even in classrooms and at home.
- Flavored Appeal: Flavors like mint, citrus, and coffee often attract younger users.
- Peer Influence and Social Media: Tik Tok and other social media trends contribute to experimentation, glorification, and normalization.
- Misconceptions About Safety: Teens often believe these products are harmless compared to smoking or vaping.
Tips for Parents
- Start the Conversation Early: Don’t wait until you notice signs of nicotine use. Talk about the risks in a straightforward, non-judgmental way.
- Educate with Facts: Share how nicotine affects brain development, mood regulation, and overall health.
- Stay Alert for Signs: Watch for unusual containers, gum use, or behavioral changes like irritability or restlessness.
- Set Clear Expectations: Discuss family rules around substance use and the reasons behind them.
- Model Healthy Behavior: If you use nicotine, be open about the challenges and why you want your child to avoid it.
Guidance for Teens
- Know the Risks: Contrary to popular belief, nicotine can make it harder to concentrate, increase anxiety, and lead to addiction.
- Understand Peer Pressure: Prepare and practice responses if friends offer nicotine products.
- Use Trusted Resources: There are apps and other resources that provide support for those trying to quit nicotine use.
- Practice Healthy Coping: Find alternative ways to manage stress, like exercise, hobbies, or mindfulness.
The rise of nicotine pouches presents a new challenge in adolescent substance use prevention, even among people in recovery who minimize nicotine use in comparison to other substances. Parents and teens—as well as educators and clinicians— must stay informed, communicate openly, and seek support if needed. By working together, families and communities can help teens make choices that protect their health and well-being for the long term.